In this study, 1383 google reviews from five different countries in coastal Europe: Casino Vila Moura, Algarve (Portugal), Casino Barrière Le Croisette, Cannes (France), Casino de Monte-Carlo, (Monaco), Casino Malta, (Malta), and Regency Casino Thessaloniki, (Greece) were analyzed with the software Leximancer. Push and pull factors have for long been the backbone of tourism studies and this research seeks to expound on this theory within the area of casinos.
Gambling tourism is a subject that has been gaining a lot of interest and notoriety over the last two decades.
